​​​The Importance of Aircraft Pricing

The "Best Buyers and Sellers" share the same end goal of reaching the Price-Value-Point that is fair to both parties that will result in a successful purchase & sale transaction.  The quality of each Broker's price-value calculation is of the utmost importance in a transaction.

Aircraft Selling Price Optimization - Read More ⌄

THE BROKER EFFECT ™ ​

What makes the single most significant difference with the final selling price ​of your business aircraft compared to other competing aircraft?  ​​The aircraft broker you choose.

The ​​Importance of Pricing
Historical Based Pricing is Not Enough

The "Best Buyers and Sellers" share the same end goal of reaching the Price-Value point that is fair to both parties that will result in a successful purchase & sale transaction. They often take different paths to reach that point. The seller's representing broker must find, identify and match the best buyer for each aircraft transaction in a timely manner. The quality of each Broker's price-value calculation is of the utmost importance in a transaction.

Understanding your broker's approach to aircraft Price-Value calculation is essential. Aircraft Pricing is a fundamental factor to get correct when buying or selling a business aircraft, given aircraft are most marketable when new to the market. Yet, incorrect pricing continues to be a prevalent problem, even with the most experienced brokers.​ Not all aircraft brokers perform equally, leading to an inefficient market for aircraft. ​
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Most brokers fail to reach Price Targets established when listing an aircraft for sale. Almost all brokers, even from the largest brokerage firms, believe that a Comparative Market Analysis ("CMA) is a panacea. The listing Broker's "Market Survey" is the basis of the CMA pricing, which uses unverifiable reported selling prices, may include overpriced comparable aircraft, and a little gut instinct. The most significant inadequacy of the CMA based Price Management is in setting a Selling Price anchored to the competition, and often leads to an inappropriate selling process focused on repetitive price reductions until sold. ​

OUR APPROACH TO PRICING
Set and Get The Right Selling Price

Aircraft Selling Price Optimization
Price-Value Calculations

We approach Price Management with a Value-Based Aircraft Pricing model as the foundation for optimizing the price. We incorporate forward-looking market information into our detailed analysis to set the selling price target. It is crucial to correctly anticipate market shifts that increase or decrease pricing.

We perform an onsite review of your aircraft and complete a detailed quantitative analysis of beneficial features, options, modifications, upgrades, future maintenance exposure, and many other benefits that differentiate your aircraft. We assign a value for cosmetic & emotional appeal base experienced collected over our 40 years of buying & selling aircraft for our own account. Our company has been dedicated to value-optimized aircraft pricing for more than four decades, and we are the experts in aircraft price optimization.

We help set and get the right selling price every time. It is through a deep understanding of how to interpret market data indicating pricing shifts and use quantifiable benefits to promote & differentiate your aircraft. Our market insight and selling processes will prompt purchase decisions by the best-qualified buyers and define a strategy to optimize the final selling price. ​When you only have one shot at a deal, we make it count. We can accurately help you determine when and if the negotiation of the selling price is appropriate.​​

Get in touch with us and speak to our experts about our aircraft for sale or to learn more about our aircraft sales and marketing expertise. ​

+1-770-458-9600

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